A leading global toy company. Award-winning powerhouse brands. Celebrating imaginative play around the world.

Jazwares HQ pic

At Jazwares, we’re about making great products that bring moments of pure joy, spread smiles, and ignite imaginations worldwide.

Founded in 1997, Jazwares, a Berkshire Hathaway company, celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, BumBumz™, Adopt Me™, and more.

A large group of people is smiling and waving in front of a colorful Jazwares display at an event.

Passion

Our conviction and enthusiasm show in our product, relationships, and commitment to our community.
A group of six people poses with a large blue mascot and colorful signs celebrating "Happy Jazmanian Day!" in a bright office setting.

Collaboration

We share one vision worldwide, constantly striving to improve and innovate together.
Three people are sitting in a cozy setting, smiling and chatting. A plush Pikachu is on the couch, and there's a coffee table with books and a plant.

Humility

We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
A group of diverse professionals poses together at an event, surrounded by colorful displays and decorations.

Put people first, always

We are more than the toys we make. From our employees and our partners to our customers and children, we are committed to putting people first.
A woman and a man pose with large plush characters at a colorful event booth labeled "Squishmallows."

Invent, innovate and push what’s possible

Our relentless drive to question, understand, and improve fuels our collective entrepreneurial sprit.
A group of children poses with two adults, one wearing a mask and holding a championship belt, in front of a branded backdrop.

Give back through play

We are dedicated to promoting the health, well-being, and educational development of all children through play in our local and global communities.